Web Privacy Policy
Effective Date: 1/1/2022
Last Update: 10/1/2023

This Web Privacy Policy describes how the American Livestock Marketing & Dealers Association (ALMDA), including its affiliates, DBAs, officers, agents, and its representatives (hereinafter “ALMDA”) treat personal information on the platforms where it is located. This includes americanlivestock.org. Your use of this platform indicates you agree to ALMDA’s collection, use and disclosure of your information as described in this Privacy Policy.

ALMDA collects information from and about you.

ALMDA collects contact information. For example, ALMDA might collect your name and email address if you sign up for a newsletter. ALMDA may also collect your phone number and mailing address. ALMDA may also collect your zip or postal code. ALMDA may also collect your username if you connect to ALMDA’s platforms with your social media account.

ALMDA collects information you submit or post.

ALMDA collects the information you post in a public space on ALMDA’s platform. ALMDA may collect information about you if you complete a survey. ALMDA may also collect information if you post blog entries or comments.

ALMDA collects demographic information.

ALMDA may collect information like your gender and date of birth. ALMDA might collect this information when you contact ALMDA. ALMDA may also collect this information if you complete a survey.

ALMDA collects other information.

If you use ALMDA’s site, ALMDA may collect information about the browser you're using. ALMDA might look at what site you came from, or what site you visit when you leave. ALMDA might look at how often you use the site and how you found ALMDA’s site. ALMDA collects this information using the tracking tools described below. To control those tools, please read the Choices section below.

ALMDA collects information in different ways.

ALMDA collects information directly from you. For example, if you sign up for ALMDA’s emails or make a purchase. ALMDA also collects information if you contact ALMDA.

ALMDA collects information from you passively.

ALMDA uses tracking tools like browser cookies to collect information from you. ALMDA collects information about users over time when you use this platform. ALMDA may allow third parties to collect personal information this way. These third parties may collect information about your online activities over time and across different websites when you use ALMDA’s platforms. Learn more about these tools and how you can control them, in the sections below.

ALMDA gets information about you from third parties.

ALMDA’s business partners may give ALMDA information about you. Social media platforms may also give ALMDA information about you.

ALMDA combines information.

ALMDA may combine information that ALMDA has collected offline with information ALMDA collects online. Or ALMDA may combine information ALMDA gets from a third party with information ALMDA already has.

ALMDA uses information as disclosed and described here.

ALMDA uses information to respond to your requests or questions. For example, ALMDA may use your information to respond to your feedback. ALMDA may also use your information to notify you if you win a contest or make a purchase.

ALMDA uses information to improve its products and services.

ALMDA may use your information to make its sites and products better. ALMDA might use your information to customize your experience with ALMDA.

ALMDA uses information for security purposes.

ALMDA may use your information to protect ALMDA’s company, customers, sites and platforms.

ALMDA uses information for marketing purposes.

ALMDA might provide you with information about new products and special offers. ALMDA might also use your information to serve you advertisements about products and offers. ALMDA might tell you about new features or updates. If you register with ALMDA, ALMDA may enroll you in ALMDA’s email newsletter. To learn about your choices for these communications, read the Choices section below.

ALMDA uses information to communicate with you.

ALMDA may contact you about your feedback or ALMDA’s relationship with you. ALMDA might also contact you about this platform Privacy Policy and Terms.

ALMDA use information as otherwise permitted by law or as ALMDA may notify you.

ALMDA will get your consent as required to by law.

ALMDA may share information with third parties.

ALMDA will share information within ALMDA entities. ALMDA will share this information for its business purposes and to otherwise engage in the activities described in this Privacy Policy.

ALMDA will share information with third parties who perform services on ALMDA’s behalf.

ALMDA shares information with vendors who provide ALMDA with marketing services. ALMDA may also share information with companies that help it operate its platforms or run a promotion. ALMDA may also share information with companies that help ALMDA fulfill customer requests. You can contact ALMDA if you want to learn more about how ALMDA’s service providers use your information.

ALMDA will share information in order to comply with the law or to protect ALMDA.

ALMDA will share information to respond to a court order or subpoena. ALMDA may share information if a government agency or investigatory body requests it. This includes sharing information with the U.S. government. ALMDA might share information if ALMDA is investigating potential fraud. This might include fraud ALMDA thinks has happened during a promotion. If you are the winner of a contest, ALMDA may also share your information with anyone who requests a winner's list.

ALMDA may share information with a successor to all or part of ALMDA’s business.

If part of ALMDA’s business is sold, ALMDA may include customer information as part of that transaction.

ALMDA may share information for other reasons ALMDA may describe to you.

You have certain choices about how ALMDA uses your information.

You can opt out of receiving ALMDA’s marketing emails. To stop receiving ALMDA’s promotional emails, follow the instructions in any promotional email you receive from ALMDA. Even if you opt out of getting ALMDA’s marketing messages, ALMDA will still send you transactional messages. These include responses to your questions.

If you object to ALMDA’s use of your information for direct marketing purposes, please contact ALMDA using the information shown below.

You can control certain cookies and tracking tools.

Some websites have "do not track" features that allow you to tell a website not to track you. These features are not all uniform. ALMDA may not respond to those signals. If you block cookies, certain features on ALMDA’s sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Options you select are browser and device specific.

ALMDA uses common tracking technologies.

ALMDA collects personal information about users over time and across different websites when you use ALMDA’s website or service. ALMDA also has third parties that collect personal information this way. To do this, ALMDA uses several common tracking tools. ALMDA’s vendors may also use these tools. These tracking tools may include browser cookies. ALMDA may also use web beacons, tracking pixels, flash cookies, and similar technologies.

ALMDA uses tracking technologies for a variety of reasons.

ALMDA may use tracking tools, including cookies, on its websites. Cookies are small files that download when you access certain websites. ALMDA uses tracking tools:

To recognize new or past users.

To authenticate registered users.

To improve its websites and products.

To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).

To observe your behaviors and browsing activities over time across multiple websites or other platforms.

To better understand the interests of ALMDA’s customers and ALMDA’s website visitors.

To personalize the content and services on ALMDA’s websites.

ALMDA engages in interest-based advertising

ALMDA and its partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or "online behavioral advertising" includes advertisements served to you after you leave ALMDA’s website, encouraging you to return. They also include advertisements ALMDA thinks are relevant based on your shopping habits or online activities.

These advertisements might be served on websites or on apps. They might also be served in emails. ALMDA might serve these advertisements, or third parties may serve advertisements. They might be about ALMDA’s products or other companies’ products. Where legally required ALMDA gets consent to engage in interest-based advertising.

How does ALMDA gather relevant information about you for interest-based advertising?

To decide what is relevant to you, ALMDA may use information you make available to it when you interact with ALMDA, ALMDA’s affiliates, and other third parties. ALMDA gathers this information using the tracking tools described above. For example, ALMDA or its partners might look at your purchases or browsing behaviors. ALMDA might look at these activities on its platforms or the platforms of others.

ALMDA works with third parties who help gather this information.

These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control tracking tools.

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please refer to your respective browser’s help menu. Some websites have "do not track" features that allow you to tell a website not to track you. These features are not all uniform. ALMDA does not currently respond to those signals. If you block cookies, certain features on ALMDA’s sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Options you select are browser and device specific.

ALMDA uses specific tracking technologies.

Here is more information about some of the tracking technologies ALMDA currently uses on ALMDA’s websites. ALMDA uses these tracking technologies to improve its site and the experience of ALMDA’s visitors:

Facebook Advertising: ALMDA uses this technology to allow users to share their experiences with ALMDA’s Apps and websites on Facebook. For example, ALMDA may collect your browser information, demographic data, and interaction data.

Google Analytics: ALMDA uses Google Analytics to collect information about how visitors use its website. For example, ALMDA collects details of the site where the visitor has come from and the total number of times a visitor has been to ALMDA’s website.

Google Tag Manager: ALMDA uses Google Tag Manager in order to track user behavior, traffic analysis and marketing optimization.

Twitter Advertising, Twitter Button and Syndication: Twitter is an online social networking service that enables users to send and read short messages. Twitter operates Syndication. ALMDA uses the Twitter cookies to enable social sharing buttons on ALMDA’s sites, as well as to track social media and other Web browsing behavior in order to target advertisements and promotions to your interests. For more information on how to opt-out of Twitter cookies, you can go here.

These platforms are not intended for children.

ALMDA’s platforms are meant for adults. ALMDA does not knowingly collect personally identifiable information from children under the age of 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given ALMDA information, please contact ALMDA using the information shown below. You can also write to us at the address listed at the end of this policy.

ALMDA uses standard security measures.

The Internet is not 100% secure. ALMDA cannot promise that your use of our platforms will be completely safe. ALMDA encourages you to use caution when using the Internet. This includes not sharing your passwords.

ALMDA keeps personal information as long as it is necessary or relevant for the practices described in this platform Policy. ALMDA also keeps information as otherwise required by law.

ALMDA stores information in the United States.

Your information will be transferred to ALMDA. Information ALMDA collects may be stored in the United States. ALMDA may also store information in other countries. If you live outside of the United States, you understand and agree that ALMDA may transfer your information to the United States. This platform is subject to U.S. laws, which may not afford the same level of protection as those in your country.

ALMDA keeps personal information as long as it is necessary or relevant for the practices described in this policy.

ALMDA may link to third party platforms or services ALMDA does not control.

This platform may contain links to other platforms. ALMDA is not responsible for the privacy practices of other platforms. ALMDA encourages its users to be aware when they leave ALMDA’s platform. Read the privacy statements of other platforms carefully. This privacy statement applies solely to information collected by this platform.

Feel free to contact ALMDA if you have more questions.

If you have any questions about this policy or want to access, delete or correct your information, please email ALMDA at admin@americanlivestock.org.

You can also write to:

ALMDA
6060 Azle Avenue
Suite 700-116
Fort Worth, Texas 76135 

ALMDA may update this Privacy Policy.

From time to time ALMDA may change its privacy policies. ALMDA will notify you of any material changes to its platform Privacy Policy as required by law. ALMDA will also post an updated copy on its platform. Please check ALMDA’s platform periodically for updates.